
Consumer products live hard lives. They are dropped on tiled floors, sat on, squeezed, clipped together thousands of times, left in hot cars and shipped across the world in a cardboard box. When a housing cracks, a clip snaps or a device overheats, the result is returns, bad reviews and warranty costs. And if the problem is only found after the injection mould has been cut, fixing it means changing hardened steel.
Drop test simulation and Finite Element Analysis (FEA) let product teams find those weak spots on screen, while the design is still easy to change. Computational Fluid Dynamics (CFD) does the same for heat and airflow inside electronic products.
This guide explains the six simulations that matter most for consumer products, the design rules they help you get right, and what you need to start.
Physical testing is still essential, but it is slow and expensive when it is used to search for problems rather than to confirm a design that already works. Simulation changes the order:
Drops are the most common way consumer products fail. A drop test simulation uses explicit dynamic FEA, the same method used for crash analysis, to reproduce the few milliseconds of an impact. We use the same explicit approach in our impact simulation on foam in Ansys Explicit Dynamics and our car bonnet impact and damage analysis.
Simulations usually follow the drop heights and orientations of the test you have to pass, such as IEC 60068-2-31 for equipment drops and topples, or ISTA procedures for packaged products, so the results map directly onto your test plan.
Good results depend on good inputs. Plastics behave differently at impact speeds (most get stiffer and stronger), so realistic material data, correct contact between parts and the mass of heavy internal components all matter.
Many failures happen during everyday use rather than in a drop: a handle that flexes too much, a hinge boss that cracks or a bracket that slowly creeps. Static FEA checks parts under the loads that users and assembly actually apply, as in our FEA of a nylon injection-moulded part.
Plastics need more care than metals:
FEA also backs up the classic design rules: keep wall thickness uniform, make ribs thinner than the wall they support (typically around half to two-thirds of it) to avoid sink marks, add generous radii at internal corners, and support bosses with ribs instead of making them thick.
It is also a quick way to choose the right plastic. In our FEA material comparison of polycarbonate, PA11, PA12 and carbon-filled PA12, the same part was checked in each candidate grade before one was chosen.
Snap fits are cheap and quick to assemble, but they are easy to get wrong. A clip that bends too far cracks during assembly; one that is too stiff makes the product hard to assemble or service.
Living hinges, usually moulded in polypropylene, are checked the same way, with the strain concentrated in the thin hinge section.
Chargers, speakers, smart-home devices, power tools and kitchen appliances all have electronics that get hot inside a closed plastic box. CFD with conjugate heat transfer models the airflow and the heat moving through the solid parts together.
The temperatures can then feed an FEA model to check for warping or stress in plastic parts close to hot components. For examples of this kind of work, see our CFD airflow analysis of a fan heater and our CFD study of a duct designed to improve cooling.
Products with motors, fans or pumps vibrate, and products that travel in cars and trucks are shaken for hours.
A product that survives a drop on its own can still arrive broken if the packaging is wrong, while over-packaging wastes material and shipping cost.
Simulation does not replace your final certification tests, but it makes them far more likely to pass the first time. A common approach is to simulate the design, fix the weak spots, run one physical test and use it to confirm the model. After that, the model can be trusted to check later design changes quickly. We also check our methods against published experiments, as in our CFD of a backward-facing step validated against experimental data.
To give you an accurate quote and get started quickly, send us as much of the following as you have:
It reliably shows where a design is weakest and which of two designs performs better, as long as the material data, contacts and internal masses are realistic. Comparing the model with one physical drop test increases confidence further.
Yes. All we need is the CAD model, the materials and the conditions to check. That is exactly when simulation saves the most money.
Ansys Mechanical and LS-DYNA for structural and drop analysis, Ansys Fluent for heat and airflow, and Abaqus or SolidWorks Simulation where they suit the problem better.
Yes. Our engineers suggest design changes based on the results, and our CAD team can update the model so the new version can be tested.
Send your CAD files and a short description of what you need to check through our contact page. We will reply with a scope, timeline and quote.
Whether you are designing a new product, getting ready for tooling or chasing down a test failure, our engineers can simulate it and show you exactly where to improve it. Send us your CAD files and requirements, and we will recommend the right analysis and reply with a clear scope and quote.
